深耕亞太，合資雙贏!

Grand Opening of LiuGong Yontrakarn

——柳工泰國開業(yè)暨客戶節(jié)成功舉辦

8月21日，柳工機械泰國有限公司(以下簡稱“柳工泰國”)在大城正式開業(yè)，并于當日舉辦首次客戶節(jié)活動。柳工泰國與四家二級經(jīng)銷商簽訂了合作協(xié)議，同時還與客戶簽訂了多臺設(shè)備訂單，其中包括新發(fā)布的856H-E?Max電動裝載機。

On August 21, LiuGong Yontrakarn Co., Ltd. (hereinafter referred to as?"LiuGong Yontrakarn") officially opened in Ayutthaya, Thailand, and held its?first Customer Day on the same day. LiuGong Yontrakarn signed cooperation?agreement with four sub-dealers, purchase agreements of multiple machines,?including newly launched 856H-E Max wheel loader with the customers.

作為柳工深度布局RCEP區(qū)域的首家海外合資企業(yè)，柳工泰國由柳工和泰國經(jīng)銷商Yontrakarn Machinery Co.,

Ltd.(以下簡稱“Yontrakarn”)合資成立，致力于為泰國客戶提供卓越的全面行業(yè)解決方案，勠力成為柳工與經(jīng)銷商深入構(gòu)建緊密關(guān)系、長期合作和可持續(xù)發(fā)展當?shù)貥I(yè)務(wù)的典范。

As LiuGong's first overseas joint venture, LiuGong Yontrakarn is a joint?venture between LiuGong and its exclusive Thai dealer Yontrakarn Machinery Co.?Ltd. (hereinafter referred to as "Yontrakarn"). It is dedi 卡特彼勒CATed to providing?comprehensive solutions to Thai customers, and is committed to becoming a model?for LiuGong and its dealers in building strong relationships, long-term?cooperation, and sustainable local business development.

開業(yè)儀式上，中國駐泰國公使銜參贊王立平通過視頻發(fā)表了祝福。泰國大城府副府長Prateep Karmitri，泰國正大管理學(xué)院執(zhí)行董事Pollasak?Ruongpanyaroj，廣西柳工機械股份有限公司副總裁羅國兵和其他相關(guān)領(lǐng)導(dǎo)，Yontrakarn總裁Mukda?Pruitthithada女士、總經(jīng)理Kittichai?Pruitthithada先生等以及來自泰國、柬埔寨、老撾、菲律賓、緬甸、新加坡、中國等國家的超過300名客戶代表、各行業(yè)嘉賓等，共同見證了柳工泰國的成立。

At the opening ceremony, Wang Liping, the Minister Counselor of Economic?and Commercial Counsellor’s Office of the Embassy of the People’s Republic of?China in the Kingdom of Thailand, sent his blessing via video. Mr. Prateep?Karmitri, Vice Governor of Ayutthaya Province, Pollasak Ruongpanyaroj, Executive?Director of Panyapiwat Institute of Management (PIM), Luo Guobing, Vice?President of LiuGong Machinery, Mukda Pruitthithada, President of Yontrakarn,?Kittichai Pruitthithada, General Manager of Yontrakarn, and more than 300?customer representatives from Thailand, Cambodia, Laos, the Philippines,?Myanmar, and Singapore, and the guests from other industries witnessed the?establishment of LiuGong Yontrakarn at the opening ceremony.

客戶節(jié)上，柳工在泰國市場首發(fā)的新品包括856H-E MAX綠色電動裝載機、508E攤鋪機、952E

HD挖掘機、S935甘蔗收獲機等吸引了現(xiàn)場大量關(guān)注。客戶現(xiàn)場感受和體驗柳工的全系列產(chǎn)品解決方案，以及采石采礦、路面、農(nóng)業(yè)工況解決方案，和泰國市場領(lǐng)先的“1131”服務(wù)標準發(fā)布等。

During the event, LiuGong launched new products, including the 856H-E MAX?electric wheel loader, the 508E paver, the 952E HD excavator, and the S935?sugarcane harvester for the Thai market, which attracted a lot of attention?on-site. Customers were able to experience LiuGong's full range of product?solutions, quarry & mining, agricultural solutions, and the "1131" service?standard release.

活動結(jié)束后，20余家泰國和中國媒體就柳工與經(jīng)銷商深化合作戰(zhàn)略、未來在泰國市場發(fā)展和全球化戰(zhàn)略等問題進行采訪，羅國兵、Kittichai

Pruitthithada等代表出席了發(fā)布會并作答，表達了柳工在當?shù)厥袌龅陌l(fā)展信心和雙方未來進一步合作的美好愿望。

After the event, more than 20 Thai and Chinese media interviewed LiuGong?& Yontrakarn on the strategy of further cooperation. Luo Guobing, Kittichai?Pruitthithada and other representatives attended the press conference and?expressed their confidence in the local market and their future development.

柳工在2009年進入泰國開展業(yè)務(wù)，攜手當?shù)仡I(lǐng)先的工程機械經(jīng)銷商Yontrakarn深耕市場，取得裝載機業(yè)務(wù)快速發(fā)展，奠定了柳工裝載機在泰國處于絕對領(lǐng)先地位的基礎(chǔ)，樹立了良好的行業(yè)口碑。

Since entering the Thai market in 2009, LiuGong has joined hands with?Yontrakarn to cultivate the market, achieving the leading market position of?LiuGong wheel loader in Thailand and establishing a good reputation within the?industry.

“泰國是柳工的戰(zhàn)略市場之一。為滿足客戶需求，為其創(chuàng)造更多價值，我們致力于本土化發(fā)展和戰(zhàn)略性的長期投資。今天，柳工機械泰國有限公司的開業(yè)，標志著柳工在泰國戰(zhàn)略的實施，這也是柳工全面國際化的重要一步。”羅國兵在開業(yè)致辭中說道。

“Thailand is one of the LiuGong strategic markets. In order to meet?customer demands and create more value for them, we are committed to developing?the business in Thailand with deep localization and strategic long-term?investment. Today, the opening of LiuGong Yontrakarn marks the implementation of?LiuGong’s strategy in Thailand, and it will be an important step for LiuGong?globalization,” Luo Guobing said in his speech.

2019年，柳工在泰國成立呼叫中心，將客戶服務(wù)本地化工作再推進一步。

In 2019, LiuGong set up a call center in Thailand to strengthen the?localization of its customer service.

2020年下半年，為更接近泰國本地客戶，柳工針對各產(chǎn)品線重新制定戰(zhàn)略規(guī)劃，重啟和經(jīng)銷商深度合作項目，導(dǎo)入全面解決方案到當?shù)亍?/p>

In 2019, LiuGong set up a call center in Thailand to strengthen the?localization of its customer service.

2021年，柳工裝載機在泰國的市場占有率位居第一，實現(xiàn)多年蟬聯(lián)冠軍。

In 2021, LiuGong wheel loaders ranked first in Thailand in terms of market?share, achieving leading position for multiple years in this reign.

今年初，柳工在《區(qū)域全面經(jīng)濟伙伴關(guān)系協(xié)定》(RCEP)項下出口首批工程機械設(shè)備至泰國。

At the beginning of this year, LiuGong exported the first batch of?construction equipment to Thailand under the Regional Comprehensive Economic?Partnership Agreement (RCEP).

2022年，正值柳工國際化戰(zhàn)略實施二十周年。柳工于亞太再布一子，攜手泰國經(jīng)銷商成立和運營合資企業(yè)，將借RCEP“東風”，揚起出海新帆，書寫國際化征程新篇章。

2022 marks the 20th anniversary of LiuGong's globalization. LiuGong has?strengthened its footprint in the Asia-Pacific region, and will work together?with its Thai dealer to operate and strengthen the joint venture. Driven by the?RCEP, LiuGong will start a new chapter in its globalization journey.